Swot Analysis The Companys Mission Statement Essay

Generial Nutrituion Center, better known as GNC, is one of the top leading nutritional companies that strives to better the lives of their customers each and everyday. Luckily, being an employee of GNC, I felt I would better understand the companys take on how they market themselves. The companys mission statement is, â€Å"To continue to be the leading provider of products, services, and information in the self-care and personal health enhancement market. To provide a shopping experience that exceeds our customers’ expectations (GNC,web).† In more simple terms, we explain to customers that our mission statement is better explained by two words, â€Å"Live Well†. You can find this phrase all over the stores, whether that be on imagies, or even some of the products being sold. The term â€Å"Live Well† promotes living a healthy, happy lifestyle, and what better place to help you on that journey than a nutrional store. The mission statement reflects a strong marketing stragiety of promoting a healthy lifestyle, and is foucused on that statement when training employees, as well as helping coustmers find what they are looking for. For myself, when I started college I was not entirely sure what I wanted to major in, although I picked Fashion Merchandising. I have always had a passion to follow my dreams into the fashion industry, but I also decided to double major with a business marketing degree. With this double degree, if I do not follow a career in fashion, the business marketing degreeShow MoreRelatedA Summary On Strategic Planning1393 Words   |  6 Pagesdifferences with other forms of planning. The second section of the summary paper discusses issues facing managers during organizational change. The third portion of the paper discusses the importance of a SWOT analysis and the impact on the performance of an organization. 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The issue has arisen that as per the results a need of a new strategy is necessary to sustain the competitive advantage over several other business threats. Vision and Mission As vision and mission statements are the two important and foremost pillarsRead MoreNike Versus Adidas1190 Words   |  5 PagesNike versus Adidas As companies decided to dip into new markets, they develop a marketing plan, review external and internal contingencies and complete a SWOT analysis on their organization and competitors. Adidas is one of those companies that have completed this task as it prepares to fight against Nike to become the number one company in the market for footwear and sports apparel. With Adidas and Nike being in the same market they have similar external contingencies, yet different viewsRead MoreStrategic Planning For A Software Company1316 Words   |  6 Pagesmention the strategic planning for a software company as it is my profession. 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I will determine the impact of the company’s mission, vision, and primary stakeholders’